Connect technical signals to business outcomes
Correlate revenue, conversion and orders in real time with performance, errors and releases so IT and business speak the same language
BizDevOps: how teams measure IT problems in euros
Practical examples from retail, banking and logistics.
Register nowUnderstand business impact in real time
Obseria extracts business KPIs directly from traces and logs and places them next to technical signals.KPIs from telemetry
Derive orders, cart values, sign-ups or transaction volume from existing traces and logs, without additional instrumentation or data pipelines.
Correlate technology and business
See how latency, error rates and releases affect revenue and conversion, per region, channel and customer segment.
Business alerts
Alerts on revenue drops, conversion declines or missing orders, with the technical cause attached.
38% revenue drop detected in 2 minutes
Lumen Retail spotted a checkout error on the revenue curve before any alerts fired.
Read the Lumen story€2.4M quantified incident impact
Helios Bank reports incidents to management in euros instead of error percentages.
Read the Helios story5 dashboards instead of 40 reports
Brightline Logistics unified IT and operations KPIs in shared dashboards.
Read the Brightline story1 data source for IT and business
Aurora Media uses Obseria Lake for technical and editorial KPIs.
Read the Aurora storyEmpower your business with AI-driven observability
Harness trusted answers instead of alert floods, for measurable business outcomes at scale
Explore the Obseria approachFrom signal to answer in three steps
- Step 1
Pick your KPIs
Define orders, revenue, sign-ups or SLAs from attributes already in your traces, logs and events.
- Step 2
Correlate in real time
Business KPIs sit next to latency, errors and releases, segmented by region, channel and customer.
- Step 3
Alert on impact
Get alerted when revenue or conversion drops, with the technical cause attached.
What's included
- KPIs from existing telemetry
- Revenue and conversion per minute
- End-to-end process monitoring
- SLA reporting per customer and tenant
- Business alerts with root cause
- Role-based dashboards for management
Products for production operations
Infrastructure Observability
Automatically discover and monitor hosts, containers, Kubernetes and multi-cloud.
Application Observability
Distributed tracing with code-level context for every transaction.
Log Analytics
Store logs without schemas or indexes and analyze them in seconds.
Digital Experience
Real user monitoring, session replay and synthetic monitoring.
AI Observability
Monitor LLMs, agents and RAG pipelines with cost, quality and guardrails.
Obseria Intelligence
Causal AI for root cause analysis, predictions and automated remediation.
Business observability use cases with Obseria
Revenue per minute next to error rate
Business events from traces are aggregated in real time. A drop is automatically linked to the triggering technical problem.
Explore dashboardsExplain drop-offs technically
Funnel steps from RUM sessions and backend traces show at which step users abandon and whether performance or errors are the cause.
Digital ExperienceMonitor contracts and business processes
Monitor and report service levels per customer, tenant or process, with evidence from telemetry instead of tickets.
Explore reportingBusiness processes end to end
Order, payment, shipping and invoice as a process trace across systems, including SAP, Salesforce and legacy interfaces.
See integrationsWorks with your stack
Connect the technologies you already run. 700+ integrations, discovered and put into context automatically.
Leading organizations that run on Business Observability
Get started with Business Observability training and documentation
Business Observability FAQ
Business observability connects technical telemetry with business KPIs so teams see the impact of IT events on revenue, conversion and customer satisfaction in real time.
Usually not. Obseria extracts business attributes such as order value or customer segment from existing traces, logs and events. Additional business events can be sent via API.
SRE and platform teams, product owners, operations and management. Dashboards can be shared by role without exposing technical details.
Ready for observability that delivers answers?
Take the first steps toward reliable operations